English · 8 pages
Hair Spa · brand & hospitality
The original brand presentation: service philosophy, differentiation and destination experiences.
All projects
Open it. Read it.
YIANNI HAIR SPA / Beauty & hospitality
A service philosophy, made tangible.
Hospitality positioning, brand presentations and private-label coordination.
See the original work2 collections · 26 pages
01 / The brief
What needed to become clear.
A luxury salon and spa brand needed to explain its service philosophy to hospitality partners and bring a private-label product range to market.
02 / My contribution
Marketing & Communications Director · YCH Luxury Group
November 2021 – October 2023
I created brand presentations and managed social communication. For the first private-label range, I coordinated laboratories, research and testing, legal review, labelling, packaging and the sales website.
The thinking behind the work
From product idea to market preparation.
- 01
Develop
Laboratories, research and testing.
- 02
Prepare
Legal review, labelling and packaging coordination.
- 03
Present
Brand story, product presentation and sales website.
03 / The work itself
Open it. Read it.
See the detail.
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English · 18 pages
Ellinikon · company & product presentation
A broader presentation covering services, hospitality, the product range and brand experience.
NOMA
Concept-store storytelling, brand-partner presentations and digital presence.