English · 5 pages
One interview · one week · five channels
Final-stage recruitment exercise: a social-media plan built around an executive video interview.
All projects
Open it. Read it.
NEOM / Recruitment exercise
One interview. A week of communication.
A channel plan built around an executive video interview.
See the original work1 collection · 5 pages
Recruitment exercise · Proposed strategy prepared for a final-stage interview. This was not commissioned client work or an employment role.
01 / The brief
What needed to become clear.
For a final-stage interview, I was asked to turn an executive video interview into a coherent social-media plan.
02 / My contribution
Final-stage interview assignment
2020 brief
I proposed one central message, channel-specific video versions, platform objectives, a weekly publication schedule and an A/B-testing approach.
The thinking behind the work
One message. A purpose for each channel.
- 01
Adapt
Create channel-specific cuts and formats from one interview.
- 02
Sequence
Give each platform a role in a weekly schedule.
- 03
Learn
Propose A/B tests to compare the communication choices.
03 / The work itself
Open it. Read it.
See the detail.
Tap any image to open it. Browse every page, enlarge the artwork and explore the full collection.
KINVENT
Brand strategy, audience understanding and a coordinated rollout.